Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. If you’ve read some of our Copywriting Friday articles before, you know we’re fans of ads that have stood the test of time and that contain principles that are applicable to many industries and situations. We have just such an ad for you today, from Ogilvy & Mather. Here it is: The ad The ...
