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Why creator marketing drives business results
https://www.cmoalliance.com/influencer-marketing-the-perfect-combination-of-brand-and-performance/
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b2b marketing
growth marketing
revenue marketing
Creator marketing has evolved from a PR novelty to a full-fledged performance channel. In this article, Tanya Alain reflects on a decade in the space and shares how creators now drive real revenue, not just reach.
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