Ever tried launching a sales campaign only to realize half your CRM contacts have outdated emails or missing phone numbers? Frustrating, right? You are not alone. According to a study by Experian, poor data quality costs U.S. businesses an average of $15 million per year, and CRM systems are often the root cause of this […] The post Clean Up Your CRM: Proven CRM Data Cleaning Tactics That Boost Sales appeared first on CRMside.com.
