Huge shoutout to Thomas Bialek and @chuxin_h on the OP Labs data team, and @andyhall from Stanford GSB/ a16z crypto, for leading the design and analysis of Airdrop 5 summarized below! Summary We leverage the quasi-experimental design of airdrop 5 to study whether airdrop rewards increased subsequent user retention. We find that: (1) Receiving 50 OP through Airdrop 5 increased 30-day retention by 4.2 percentage points and 60-day retention by 2.8 percentage points. (2) Bonus categories that foc...
