Forecasting remains one of retail’s biggest challenges, and the price of getting it wrong is steep. According to McKinsey, demand forecasts are off by an average of 30%. That means, for a retailer buying £10 million worth of stock, that could mean £3 million in over- or under-ordered inventory. Planning the right product range isn’t just about knowing what sold last year. This retail planning gap reflects more than just forecasting errors; it’s about anticipating demand, accounting fo...
