Introduction: The Challenges of Being Ahead of the Curve Let’s face the facts, building a great website isn’t a “set it and forget it” kind of job. The digital world evolves fast. Design trends shift at what feels like the speed of light. Browser updates roll out. New devices drop every year. And your audience? Their expectations keep rising. What worked two years ago might be hurting your performance today. Worse, waiting until something breaks, your Core Web Vitals tank, your tra...
