Introduction: Custom Web Design Isn’t Just About Looks, It’s About Performance A good-looking website is nice and visually appealing. However, what sets a good-looking website apart from a GREAT one? The answer is easy: A great website works. The great website has the power to bring in leads, tell the story of your brand, and grow as you grow. Not to mention, it should not break every time you update it. A custom-designed website isn’t about reinventing the wheel. It’s about building ...