It all started with a vision, a wild vision. What if...our CTA button...was a little bit bluer? I took the idea straight up the ladder. The Marketing Manager loved it. The VP of Strategy called it “visionary.” And when I finally pitched it to the exalted Grand Elder Statesman of Web Design, he simply whispered, “At last.” We workshopped for several weeks, before deciding to test between a nice #007BFF and a bold #338DFF. Just look at the concept art below to understand how radical thi...
