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Pew Research Center
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Do people click on links in Google AI summaries? | Pew Research Center
https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/
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In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
