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4 Consumer insights about online reviews that are standing the test of time
https://uk.business.trustpilot.com/blog/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews
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In today’s culture of information overload, the need for trust is on the rise — especially among younger generations. 2023 research shows that 79% of Gen Z say it’s more important to trust the brands they buy or use today than it was in the past.
