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What will it take to unlock in-store retail media? | Grocery Dive
https://www.grocerydive.com/news/in-store-retail-media-technology-digital-screens-smart-carts-vertical-banners-end-caps/726654/
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The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
