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Why the wine trade should talk up its entry-level offering - The Drinks Business
https://www.thedrinksbusiness.com/2025/07/why-the-wine-trade-should-talk-up-its-entry-level-offering/
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With older, high-spending, wine-loving consumers leaving the market, Patrick Schmitt MW wonders whether the trade should put more emphasis on inexpensive wines for a less affluent, younger generation.
