The original layout for the second BMW print ad by Ammirati & Puris. The first BMW print ad was actually a photo of the BMW with the now-known phrase, “The ultimate driving machine." And... the rest is historyIntroduced in the 1970s, the theme line “Ultimate Driving Machine” not only transformed the BMW brand but also propelled Ammirati & Puris as an agency that would revolutionize the advertising landscape. After seeing their Fiat campaigns, Bob Lutz, the former Executive Vice Pres...
