Most Web3 teams running paid campaigns are stuck between two flawed assumptions: Web2 platforms offer scale, so they must be worth the spend, and crypto ad networks speak directly to wallets, so they must convert better. In practice, neither tells you whether the spend delivered anything useful. Web2 gives you reach but no insight into wallet value. Crypto ad… Crypto Ad Network vs. Web2 Paid Channels: Where the ROI Actually Happens appeared first on Coinbound.
