When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival. To mark 25 years of Juicy Tubes, Lancôme tapped into early-2000s pop culture nostalgia, enlisting a lineup of celebrities synonymous with the era. Actor … Continue reading "Nostalgia Marketing: What the Trend Says About the New Consumer"
