We are now in a very weird liminal space in information retrieval for consumers, particularly those attuned to trends in search and working on the bleeding edge of LLMs. On the one hand, we have the fall of old companies. Broadcast-based centralized social media, which steadily served as a newsfeed and realtime search for a small, vocal minority, is basically dead, or on its last legs. Search, namely Google, is basically a useless pile of ads and SEO gamification at this point and a stopping ...