Jakob’s Law of UX goes something like this. I, as a user online, spend my time on many sites. As such, when I come to your site, I am already used to the way the other sites work, and I don’t want to learn new paradigms. Some also call these preconceived notions, user mental models, or affordances. I like to call it the user-site contract. For years, we have been conditioned to navigate sites along several axes as content consumers: along search and recommendations, and along e-commerce a...
