Some motorcycle manufacturers have dipped their toes in the custom scene, but few have dived in head first like Royal Enfield. The Indian marque has made motorcycle customization a core component of its marketing strategy. That’s a bone-dry way of saying they sponsor events, fund custom builds all over the world, and then tell people about them. I’ve been watching Royal Enfield's Custom and Motorsport department grow for the past few years and wanted a piece of the action. My magazine, Si...
