Griselda is Billboard’s senior editor, Latin. From identifying cultural and musical trends that can lead to in-depth print or online pieces to interviewing key players and fully understanding the business of music and the money driving it behind the scenes, she is fully immersed in all things Latin music. As Latin music revenue hits an all-time high, Griselda has written cover stories for global superstars who’ve led this generation’s Latin boom, such as Karol G, Anitta, Grupo Firme, Pe...
