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From:
BrightLocal
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97% Buyers Aged 18-34 Read Online Reviews to Judge a Local Business
https://www.brightlocal.com/research/87-of-consumers-aged-18-34-have-reviewed-a-local-business-on-social-media/
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After the release of 2015 Local Consumer Review Survey, we've looked closer at how consumers of different ages interact with online local business reviews.