Before you write a single word of your annual fundraising appeal, pause. Take a deep breath. And think about the person who will open your letter or email. They’re not just a “donor.” They’re a person with hopes, fears, dreams and values. Someone who cares. Someone who wants to make a difference. Someone who, in… The post Fundraising Appeal Checklist: 8 Essentials to Review Before You Write appeared first on Clairification.
