When I teach positioning—generally the exercise of narrowing and specifying who you serve and how—I get a common question from my students: Is this demographic/audience/segment narrow enough? What they generally mean is: is it good enough to pick “moms” as an audience, or does it need to be more specific, like “moms in Toledo” or “moms over 45“ or “neurodivergent moms?” Here’s a litmus test to help you figure out if you’re positioned narrowly enough: Can you confidentl...
