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The Alligator Graph and the Death of Attribution: Why Marketers Must Embrace Lift-Based Measurement - Intero Digital
https://www.interodigital.com/blog/the-alligator-graph-and-the-death-of-attribution-why-marketers-must-embrace-lift-based-measurement/
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Discover why attribution is failing in the zero-click era and how lift-based measurement helps marketers track true impact across the modern buyer's journey.
