I’m looking forward to keynoting at Agile Cambridge this year! It’s October 1st and 2nd my keynote opens the second day. I’ll be talking about “The Accountability Problem.” How do we define software department accountability so our business partners don’t do it for us? Software departments have a problem: they don’t know how to be accountable. The Sales, Marketing, Partners, and Customer Success departments do: Sales is accountable for the revenue they bring in; Marketing is acc...
