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From:
Forbes Australia
(Uncensored)
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How an Aussie DJ and his surf crew built a $12 million drinks brand - without spending a cent on ads
https://www.forbes.com.au/covers/investing/dj-fisher-turned-hard-fizz-into-a-12-million-brand-with-no-ads/
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Hard FIZZ has grown into a $12 million drinks brand in just four years, without a cent spent on traditional advertising.
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