Helsinki, Finland – July 2025 — Live Nation today announced a 10-year naming rights partnership with Veikkaus, Finland’s state-owned gaming operator, for Helsinki Halli. The venue will be renamed Veikkaus Arena, marking a new chapter for the iconic Finnish arena. The partnership follows the announcement earlier this year that Live Nation signed a 20-year long-term […] The post LIVE NATION FINLAND ANNOUNCES VEIKKAUS AS NAMING RIGHTS PARTNER FOR HELSINKI HALLI IN LANDMARK DEAL appeared ...
