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Switching study prevents retailer from de-listing SKU - InContext Solutions
https://incontextsolutions.com/case-studies/switching-study-to-prevent-de-listing/
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The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...
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