What is marketing mix modelling (MMM)? Marketing mix modelling (MMM) is a statistical tool that helps organisations understand and quantify the impact of marketing activities on consumers’ behaviours, sales, return on investment (ROI) and more. It breaks down an organisation’s performance by channel, incorporating various types of data to evaluate effectiveness and determine which marketing […] The post Multi-touch attribution (MTA) vs marketing mix modelling (MMM) appeared first on CACI.
