You’ve built a robust segmentation. You’re ready to roll it out. But in the rush to see results, many organisations fall into the trap of trying to activate everything at once. The outcome? Confusion, diluted focus, and missed opportunities. In this blog, we explore why a phased approach is not just smarter, it’s essential. The […] The post Why less can be more: The pitfall of over activating your segmentation appeared first on CACI.
