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'Fair and square' pricing? That'll never work, JC Penney. We like being shafted
http://www.nbcnews.com/technolog/fair-square-pricing-thatll-never-work-jc-penney-we-being-794530
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You might have seen recently that iconic retailer JC Penney is slumping badly. You almost certainly have seen the reason why: A massive, creative and aggressive new advertising and pricing campaign that promises simplified prices.
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