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The Business of Fashion
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Olaplex Finds Success in Direct-to Consumer, Net Sales Increase | BoF
https://www.businessoffashion.com/news/hair-care/olaplex-sales-lift-2q25/
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The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.
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