Choosing the right products to stock is incredibly important — and often equally hard to achieve. In this piece, the authors offer a new approach to assortment planning. The approach is based on the idea that most of the time, customers aren’t looking to buy specific products; rather, they’re looking for a bundle of attributes. For instance, when customers consider buying a TV, they think about screen size, resolution, price, LCD or plasma, and brand. The new method uses sales of exist...
