Too many marketers are expected to present completed work to internal clients — business unit heads, sales region leaders, product managers and others. As a result, marketers spend lots of time creating, polishing and perfecting ideas before sharing them. When an idea is deemed ready, it’s often thrown over the wall into another organizational silo. … Continue reading "Presenting completed work vs. co-creating marketing" The post Presenting completed work vs. co-creating marketing appea...
