In marketing workshops with business to business (B2B) marketers, one persistently asked question is: How can Marketing and Sales work together well? Often, Marketing and Sales fight like cats and dogs over every scrap of resources. Yet in other companies, Marketing and Sales become allies who work together to win customers and revenues. That’s the … Continue reading "Smart marketers build bridges to sales" The post Smart marketers build bridges to sales appeared first on Crystal Clear Co...
