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Tests showed a projected 100% increase in conversion to installs caused by changing the app icon. What really happened?
https://azurgames.com/blog/tests-showed-a-projected-100-increase-in-conversion-to-installs-caused-by-changing-the-app-icon-what-really-happened/
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We decided to radically rework the icon for our game Merge Ragdoll Fighting and test the new version on a real audience. Here’s the two versions: According to the A/B test, the version on the right…
