60% of customers say that a single bad experience with a brand is enough for them to switch brands, while others don’t realise until it’s too late. Today, Customer Experience has become the ‘It’ factor to relate with consumers, creating a point of distinction between lasting brands from forgettable ones. Most customers engage with brands on digital channels, through websites, social media, apps, and even AI-powered chatbots. To monitor these interactions, you need a Digital Command ...
