Let’s say you’ve launched your campaign and every social media platform is flooded with conversations about your brand. At such a crucial time, you have to listen to what the feedback is! Tracking likes, shares and impressions is not enough today. Customers, influencers and key influential people might be talking about your brand. You need to capture real conversations, untagged mentions, audience sentiments, and emerging trends. These parameters help in understanding how well the campaig...
