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e.l.f. Beauty taps TikTok star Joe Hegyes for Labubu-inspired comedy collab
https://cosmeticsbusiness.com/e-l-f-beauty-taps-tiktok-star-joe-hegyes-for
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e.l.f. Beauty is blending beauty with pop culture collectability in a playful new GRWN video featuring Hegyes dressed as a Labubu, the cult vinyl figure from Pop Mart’s The Monsters series
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