How do companies justify tech projects? That’s a question that often comes up in stories, social media, and other forums. There are a lot of views, because the topic isn’t exactly cut and dried, and because different constituencies have different answers; vendors and users, meaning sellers and buyers, investors and employees, and so forth. I’ve dug back into past comments I’ve had on the topic, and also dug into the model of buyer behavior I’d developed over my years as an analyst. ...
