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Advertisers Slashed Spending on X Ahead of Super Bowl LVIII - Business Insider
https://www.businessinsider.com/advertisers-slash-spending-twitter-x-before-super-bowl-lviii-2024-2
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Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in 2022 — last year, they spent just $21.1 million.
