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The 3 Most Important Things with the 3-Minute Rule - Radio Ink
https://radioink.com/2025/08/12/mike-mcvay-the-3-most-important-things-with-the-3-minute-rule/
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AQH is up, but not as much as promised. Here’s what Nielsen’s 3-minute rule really means for your ratings, ad sales, and radio strategy.
