Modern marketing isn’t just about visibility, it’s about velocity, timing, and context. Today’s campaigns unfold in real time. Conversations spark and fade within hours. One well-timed response can shift perception, while a delayed insight might cost you a trend, a customer, or an entire opportunity. In this environment, traditional dashboards fall short. Reports tell you what happened. But by the time they do, the moment to act may already be gone. What marketers really need is somethi...
