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How Tuckernuck Went From Fashion Outsider to E-Commerce Darling | BoF
https://www.businessoffashion.com/articles/retail/how-tuckernuck-went-from-fashion-outsider-to-e-commerce-darling/
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Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what many in multi-brand e-commerce couldn’t: defining their customer and sticking to their preppy aesthetic.
