[CAPTION]New Balance boasted that it was ‘endorsed by no one’ in the 1990s. Today, its stable of elite athletes includes No 1 NBA pick Cooper Flagg Image: Aleksandr Karnyukhin for Forbes[/CAPTION] In 2023, before Cooper Flagg was the top player in college basketball and the No 1 pick in this year’s NBA Draft, New Balance chief marketing officer Chris Davis issued an audacious challenge to one of his top lieutenants. “Go get this guy,” Naveen Lokesh, who leads the brand’s basket...
