The Colombian artist’s Las Mujeres No Lloran tour, returning to Mexico between August and September, is breaking attendance records and generating substantial revenue for the country’s tourism industry. As Mabrian highlights, this case illustrates how destinations can fully capitalise on music tourism—provided they have access to predictive tools and data intelligence that enable them to ... Read more The post Shakira’s Mexico Summer Concerts to Generate $106.4 Million Impact appeared...
