WeddingWire has no prejudices or preconceived notions about love. They wanted to craft a brand story that clearly demonstrates how WeddingWire serves as the focal point for wedding planning. 522 Productions partnered with WeddingWire to create a brand anthem video that focused on the excitement of the engagement process. They wanted the video to represent an authentic client experience. This choice paid off in the end, as the video won numerous industry awards
