GEO stands for Generative Engine Optimisation, an acronym easily confused with, the well-established “geo-” prefix commonly associated with Geosciences. What is a ‘Generative Engine’? Generative engine is recently made up term by the marketing community in an attempt to rename Chatbots, more recently known as AI Assistants including ChatGPT, Claude, Grok, Gemini and Perplexity. Basically […]
