In this podcast, FoundIt! CEO and Founder Warren Cowan delves into the critical importance of understanding the context of data when making ecommerce decisions. Watch / listen now Listen on your favourite player This podcast explores how misinterpreting data can lead to compromised decisions, using real-world examples like Elton John’s unexpected influence on a test […] The post Confessions of A Customer Intent Expert: Lessons In Experimentation & Why Context In Data Is Everything appeare...