On the surface, keywords seem pretty straightforward: words or phrases used by search engines to highlight information. However, when advertising on Amazon through pay-per-click campaigns, using keywords effectively goes a lot deeper than picking a few descriptive terms. In this post, we’ll explore the three PPC match types to keep in mind when planning your […] The post Amazon PPC Match Types: Broad, Phrase, and Exact Match appeared first on Trellis.
