The notion of maintaining marketing spend during – or in anticipation of – a recession may seem counterintuitive. You might be thinking of cutting spend… But you’d be wrong. Before you consider cutting your marketing budget in a recession, consider these three reasons to stay the course. 1. We’ve been here before. Often (and recently). Downturns produce winners and losers. But winners from the last few downturns have had the same formula: 1.) maintain and optimize budgets 2.) weathe...
